Eco-friendly Earth Briteâ„¢ cleans, polishes and protects for a spotless shine. Earth Brite is made from an all-natural white clay compound, extracted from a quarry in the south of France. Dating back to Roman times, this soft white clay was used as an exfoliant and natural cleanser. Today, Earth Brite is highly-rated for its versatility, amazing cleaning properties, and for being safe and environmentally friendly.